ADOBE CREATIVE CLOUD (esp. PHOTOSHOP & LIGHTROOM)
I have a Creative Cloud subscription with all Adobe applications. The two most important programs for photo editing are Photoshop and Lightroom. With Photoshop, you can actually do everything you can imagine in terms of image editing. In other words, you can edit the lights and colors, retouch objects out of the image or add them to the image and much, much more. With Photoshop, you can turn your image into a real work of art if you want to. Lightroom, on the other hand, is primarily intended for color and light editing. You can also carry out small retouching jobs. The program is easier to use than Photoshop for the average user. That's why I mostly use Lightroom. I try to keep our photos realistic anyway and not tinker around too much.
To make our work with Lightroom even easier, we have created presets with certain light and color settings that fit a particularly large number of photos (so-called presets). We can therefore always apply the appropriate preset to our photos and usually only have to make small changes to our photos. This often saves us a lot of work and therefore time! If you are not so experienced in photo editing yourself, you can also buy such presets from various creators. You can use them to give your pictures a good look and only have to make small adjustments (e.g. increase brightness). When buying, just make sure that you buy the presets to suit your project. For example, if you have primarily taken photos in the mountains, presets of beach photos are of little use to you.
Luminar 4
In addition to the image editing programs from Adobe, there is also Luminar 4, which combines Photoshop and Lightroom, so to speak. However, there are a few differences here and there. Luminar 4 is particularly user-friendly and easy to use. Luminar 4 also allows you to change the entire sky with just one click using “Sky Replacement”, for example - from gray clouds to bright sunshine. Luminar 4 is therefore particularly suitable for beginners. However, we opted for the complete package from Adobe, as it also includes video and design editing programs. There are also some “professional tools” in Lightroom and Photoshop that we like to use. Furthermore, the Adobe programs have been on the market for years, so most of the presets & co. are geared towards Lightroom. However, it would sometimes be worth buying both programs. Because you only pay once for Luminar 4 anyway (a fair price in my opinion). Most professionals therefore have both programs.